OPINE Apparel Launches HYANNIS Menswear, Its First Company

Men’s clothing in the Kennedy tradition, built around its own private label line.

The store opens at hyannismenswear.com with its own private label line of dress clothing, alongside individual brands the company selects for the rack. Its slogan, Dressed by the Cape, sets the tone: classic, coastal, and deliberate.

“HYANNIS is the store I always looked for and could never find: dress clothes for gentlemen, in the Kennedy tradition, with a point of view,” said Daniel Sohn, co-owner. “Dressed by the Cape is not just a slogan. It is the standard.”

“A private label only works if the product earns it,” said Kai Chan, co-owner. “With HYANNIS we shape the line piece by piece, and if it carries our name, it has to be right before it ships.”